See your conflicts clearly, in-house
Brand owners can assess likelihood of confusion directly. The result is structured, traceable, and ready to act on.
Trademark law, built into algorithms.
Aison assesses likelihood of confusion under Art. 8(1)(b) EUTMR using algorithms calibrated against EUIPO decisions, then drafts the correspondence that follows.
Aisonshowsyouinnotimewhethertwomarksareonlysimilar,orwhethertheyactuallycreatealikelihoodofconfusion.
How it works
From two marks to a defensible result.
How similar are the two signs?
Figurative and word-figurative marks are coming in v2.0.
Aison assesses the similarity of two signs across different dimensions, following the EUIPO examination structure. The scoring is calibrated against real trademark decisions.
Coming soon
Monitoring coming to v2.0
Enter your trademark portfolio. Aison monitors new filings continuously and surfaces potential conflicts.
Who it's for
Built for the people who assess trademark risk.
From law firms to in-house brand teams, Aison fits the way IP professionals already work: likelihood-of-confusion analysis and ready-to-use correspondence, with you in control.
Scale the assessment, keep the judgment.
Aison turns the slow, manual likelihood-of-confusion judgment into a fast, structured analysis under Art. 8(1)(b) EUTMR. Every factor stays traceable, the correspondence is ready to review, and the lawyer stays in control.
Vision
Our Vision
Every trademark conflict comes down to one hard question: is confusion actually likely? Answering it has always taken a trained lawyer and a great deal of time. We believe the reasoning behind that judgment has a structure that can be built into software. With Aison, that structure becomes algorithms, for faster, consistent assessments.
Dr. Anton Frey
Founder & CEO
Anton is an attorney with a background in IP law. His path ran through studies and a doctorate in Münster, then years in law firms working on trademark conflicts, portfolios, and enforcement. He built Aison on one conviction: trademark law has a structure software can follow.
Pauline Höltje
CTO
Pauline builds the technical architecture behind Aison. She is a PhD candidate in electrical engineering at Leibniz University Hannover, with over six years developing analytical models and leading industry projects. At Aison, she turns that reasoning into reliable, transparent software.
Our partners
Hochschule für angewandte Wissenschaft und Kunst. Our academic research partner.
Technology partner helping build and run the Aison platform.
Trust
Evidence you can defend. Infrastructure you can trust.
Aison is built for work that has to hold up: to scrutiny, to a court, and to the regulations your firm already answers to. Every result stays traceable to the factors behind it, and your data stays in the EU.
Validated Against EUIPO Decisions
Across 1,179 EUIPO Board of Appeal decisions, Aison's sign-similarity scoring correctly identified 839 of 855 cases in which the Board found the signs similar (98%).
GDPR Compliant
Built to meet GDPR and the professional regulations that apply. Personal data stays protected.
EU Hosting & Data Separation
Aison runs on European infrastructure. Your data is processed and stored in the EU, with each tenant's data logically separated.
